# Return On Ad Spend Roas
**Source:** https://glossary.keenfunnel.com/terms/return-on-ad-spend-roas
**Language:** Hindi

---

## तकनीकी स्पष्टीकरण

Advertising-attributed revenue divided by advertising cost, usually expressed as a ratio or percentage. In operation, this concept depends on defined inventory, auction or delivery rules, identifiers, attribution windows, consent, quality controls and platform reporting. Teams should document the measurement system and distinguish platform-reported results from independently verified business outcomes.

## व्यावसायिक प्रासंगिकता

It affects media efficiency, measurement confidence, reach and brand risk, so it informs budget allocation and campaign governance.

## कार्यान्वयन उदाहरण

A cross-functional team applies Return on Ad Spend (ROAS) in a production initiative, defines ownership and success criteria, tests representative scenarios, monitors outcomes and records corrective actions before scaling.

## सीमाएँ और आम गलत धारणाएँ

Platform definitions, identifiers, attribution and privacy controls vary, so figures may not be comparable and reported performance may not establish causality.

## विषय

प्रदर्शन विज्ञापन

## स्रोत

IAB — Digital Advertising Guidelines — Google Ads Help — https://support.google.com/google-ads/

## अपने सिस्टम पर चर्चा करें

इस अवधारणा को लागू करने या मूल्यांकन करने में मदद चाहिए? कीनफ़नेल कनेक्टेड एआई, स्वचालन और डेटा प्रणालियाँ डिज़ाइन करता है।

एक डिस्कवरी सत्र बुक करें